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Cognitive approach

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The cognitive approach

The cognitive approach examines how the way we think, remember, and perceive affects our behaviour. In this unit, we look at two cognitive processes: memory and decision-making. In this unit we will also see that both cultural and biological factors play a key role in our cognitive processes.

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Essential questions

  1. To what extent are our memories reliable?
  2. What role does emotion play in our memory?
  3. How do cultural, environmental, and biological factors influence our memory?
  4. To what extent is human behaviour rational?
  5. What effect is technology having on our cognitive processes? (HL only)

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Key skills

  • Propose a research design and procedure to test a hypothesis.
  • Develop an argument using appropriate evidence.
  • Evaluate the strengths and limitations of theories and research.
  • Apply psychological theory to solve a problem.
  • Explain a pattern of irrational thinking and propose ways of avoiding it.

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