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Presentation: Globalization

  • /
  • Student resources/
  • Sociocultural approach/
  • Revision (review): Sociocultural/
  • Presentation: Globalization

The following presentation supports the study of globalization.

You are not expected to learn all of the material in this presentation.  When using this study for revision, remember to:

  • Focus on key concepts
  • Learn 2 - 3 studies that you feel you understand.  You may also, instead, learn studies from the textbook or from your teacher.
  • Focus on key evaluation points

The presentation

Critical thinking

Evaluation of globalization research

  • There is the difficulty of operationalizing variables. The term globalization is an economics term that is now being applied to cultures.  It is difficult to measure the extent of globalization in a country and thus it is difficult to accurately measure its effect on the local people.  
  • In trying to understand the effect of globalization, there has been a richer understanding of the need for more diverse samples and a more emic approach to studying local cultures.
  • It is difficult to design a study that effectively tests the assumption that globalization affects behaviour. There are too many variables that a researcher would not be able to control. Most of the studies have low internal validity.
  • Since globalization is an ongoing process, a single snapshot in time (a cross-sectional design) is not adequate to understand the effects of globalization; longitudinal research is necessary.
  • Data is often self-reported through questionnaires or interviews. Therefore, demand characteristics, such as expectancy effect or social desirability effect, may lead to responses that don’t truly affect the realities of the society. This is why it is important to triangulate methods – to see if the results obtained in a one-on-one interview are the same as in a survey or in an observational study.
  • As data is collected within a cultural group, there will be questions of transferability. This does not mean that it cannot be applied to other groups, but only to groups that are similar in nature to the group that has been studied.

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