DP Business Management Questionbank

Define the term market share.

Refer to Afghan Sun case study SL/HL P1 May and Nov 2018.

With reference to AS, explain the difference between commercial marketing and social marketing of the solar power systems (line 53).

Define the term market share.

With reference to an organization of your choice, examine the impact of innovation on promotional strategy.

Explain how innovation at RDM may have influenced their marketing practices.

Calculate the total size of the plastic container market in 2019 (show all your working).

Calculate TS’ market share in 2018 (show all your working).

Discuss possible changes to IF’s marketing mix to reduce the loss of customers to GR.

Define the term product orientation.

Explain one advantage and one disadvantage for SSC of having a product-orientated marketing approach.

Describe two differences for MM between marketing its minerals (a product) and marketing its hotels (a service).

Calculate for MM: its market share worldwide in gold in 2020 (show all your working).

State two marketing objectives that a company might have.

State two ways in which market share can be measured.

Describe two features of the school’s marketing mix (line 54).

Describe one characteristic of a niche market.

Describe one characteristic of a niche market.

With reference to Medimatters, describe two benefits of having a marketing plan.

Refer to case study: Medimatters

The group are considering two target markets.

Option 1: enter the Asian market

Emma strongly prefers this option. She recently presented IBAT at a medical conference in Asia. Great interest was shown and some attendees wanted to purchase samples at the conference. However, sales in Asia are not possible, because IBAT has not yet met regulatory quality standards there.

Falit also prefers this option because significant economies of scale could be gained. He also fears that other businesses will launch a similar product in Asia. The costs of entering the market would be relatively small for Medimatters. A suitable medical equipment wholesaler who could market and distribute the product operates in the region.

Ahmed and Didi are concerned. Quality issues with the lens manufacturer in India are worrying and should be resolved. They would like market research to be conducted to assess the suitability of Asian, as well as European and American, markets.

Option 2: continue to sell in Brazil

Didi favours this option. Always cautious, he thinks that current difficulties should be resolved before further expansion. He forecasts a reasonable first-year profit – far more than most new businesses. Ahmed likes the fact that he would not have to take on any additional workload or travel across the world: he is already struggling to manage his responsibilities. Carlo prefers this option because he wants to avoid the problems of growing too quickly, because many overambitious new businesses fail.

In preparation for the next group meeting, a decision tree showing both options has been produced.

Using the case study and the additional information in this question, recommend whether Medimatters should implement option 1 or option 2.

You will find it useful to calculate the predicted outcome for option 2 in the decision tree.

Refer to case study: Medimatters

Define the term target market.

Construct a position/perception map for all four brands of scooter.

Define the term unique selling point/proposition (USP).

Discuss the new strategy to differentiate TM from BT.

Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).

Describe two elements of a marketing plan (line 21) for AFA.

Explain how Accord can differentiate Enrich from the products of its competitors.

Using Table 1, construct a product position map/perception map for all four hotels prior to the opening of GR.

Discuss possible changes to IF’s marketing mix to reduce the loss of customers to GR.

Discuss two possible methods that NS 507 could use to regain lost market share.

Define the term unique selling point/proposition (USP).

Explain how MM has differentiated itself.

Define the term unique selling point/proposition (USP).

Describe one step in the development of a brand.

Define the term niche market.

Define the term market segment.

Explain two advantages of BM’s unique selling point/proposition (USP).

Explain one advantage and one disadvantage for MM of using sales forecasting.

Refer to Afghan Sun case study SL/HL P1 May and Nov 2018. 

Define the term four-part moving average.

With reference to Table 2, explain one benefit and one limitation for MM of using sales forecasting.

Explain one advantage and one disadvantage for Jacob of using convenience sampling.

Define the term secondary market research.

With reference to SV, explain one advantage and one disadvantage of using secondary market research.

With reference to SV, explain one advantage and one disadvantage of using secondary market research.

Explain two relevant secondary market research methods (sources) that Emma could have used to identify potential customers.

Refer to case study: Medimatters

Explain one advantage and one disadvantage for JVS of using focus groups for its market research.

Explain one advantage and one disadvantage for Benno of using a focus group of loyal customers.

State two methods of primary market research.

Describe two reasons why secondary market research may not be useful to Accord.

State two methods of primary market research.

With reference to DA, outline two suitable methods of sampling (lines 112–113).

Explain two reasons why Pablo conducted primary market research.

Explain one advantage and one disadvantage for EI of using a focus group.

Explain one advantage and one disadvantage for MM of using convenience sampling for its market research.

Explain one advantage and one disadvantage for HP of using secondary market research.

State two methods of primary market research.

Explain two methods of primary market research that PU could use to monitor the progress of each course.

Explain a suitable promotional mix that MSS might use to attract new students.

Describe one reason why brand loyalty would be important to PP.

Using the table, construct a product position map/perception map for all four companies.

Explain how DE’s innovation is an extension strategy.

With reference to DE, discuss the merits of small organizations compared to large organizations.

Using the Boston Consulting Group (BCG) matrix, discuss the two new tactics André is considering to ensure MM’s future success. 

With reference to Utopia, explain the role of promotion (line 6).

With reference to Utopia, explain two benefits of having a strong brand.

Describe one feature of a wholesaler.

Define the term price skimming.

Given the intense competition, explain two pricing strategies SV might consider.

Given the intense competition, explain two pricing strategies SV might consider.

Explain the factors influencing a suitable promotional strategy for the IBAT app.

Refer to case study: Medimatters

With reference to Medimatters, describe two features of batch production.

Refer to case study: Medimatters

Explain one advantage and one disadvantage for A4A of using a predatory pricing strategy.

Define the term loss leader pricing strategy.

Using the quantitative information in the table and your answers to part (b), comment on the impact of a loss leader pricing strategy on VG.

Explain the relationship between Rasen’s product life cycle and FC’s marketing mix.

Discuss the importance of branding for FC and for Rasen.

State two stages of the product life cycle.

Apply the Boston Consulting Group (BCG) matrix to JVS’s current product portfolio.

Recommend whether JVS should launch the new product, Izzless.

Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).

With reference to AFA, explain the importance of branding.

Explain the importance to JS of brand value.

Explain the importance to JS of brand loyalty.

Draw and label a product life cycle for Strutz’s No.5 jeans.

Explain the position of Strutz’s No.5 jeans on the product life cycle.

Explain one method of above-the-line promotion and one method of below-the-line promotion that DH could use to raise consumer awareness that it is a socially responsible company.

With reference to an organization of your choice, examine the impact of innovation on promotional strategy.

Define the term brand loyalty.

Explain one positive and one negative impact of social media marketing on JP’s promotional strategy.

State two types of above-the-line promotion.

Explain two ways in which GR is able to offer rooms at a lower price than IF.

Explain one advantage and one disadvantage for CM of using a cost-plus (mark-up) pricing strategy.

Explain how knowledge of the product life cycle may have influenced DA’s product range.

Define the term price discrimination.

Explain one advantage and one disadvantage for BTO as a result of its use of social media.

Explain two elements of U-Foods’ marketing mix other than price.

Define the term social marketing.

Describe one step in the development of a brand.

With reference to Option 1, for KT, explain the relationship between the product life cycle, investment, profit and cash flow.

Explain one advantage to SSL from implementing the new promotional strategy.

Construct a Boston Consulting Group (BCG) matrix for HP, identifying the correct segments for HP’s standard rooms and its HP+ upgraded rooms if Option 2 is chosen.

Discuss possible changes to any two elements of OS’s marketing mix.

Define the term cost-plus (mark-up) pricing strategy.

Explain two benefits for SF of using social media marketing.

With reference to RS, explain the importance of branding.

Explain one advantage and one disadvantage for BM of using a cost-plus (mark-up) pricing strategy.

Explain the importance to LB of two elements of the extended marketing mix.

Explain the importance of people and processes in EI’s extended marketing mix.

Explain how the people element of the extended marketing mix has influenced MM ’s marketing strategy.

Describe two long-term benefits for PU of its marketing strategies (lines 60–64).

Using information from the case study and additional information above, discuss the importance to PU of the extended marketing mix in the provision of services at the university.

John felt that the decision about expanding JAC into the international markets of the Pacific Islands did not depend on the decision about the 3D printing project. However, he decided that they should not enter the markets at the same time, so they had to choose between starting with Fiji, Samoa or New Zealand. John stressed to Liza that, as with the construction of the Utopia villas, the choice of a new international market should strongly consider cultural influences and norms. For this reason, John favoured Fiji and Samoa over New Zealand, arguing that they are more culturally similar to Ratu. However, the final decision not being made, John asked Liza to do some more research into the idea and into the two markets. The results of her ideas are summarized in Tables 1, 2 and 3.

Table 1: Liza’s market research results

Liza drew up the following decision tree to help clarify the decision process and try to quantify the issues involved in the decision.

Using the case study and the additional information above, recommend which of the Pacific Island markets JAC should enter. Completing the decision tree and using the results could help you in your answer.

The group are considering two target markets.

Option 1: enter the Asian market

Emma strongly prefers this option. She recently presented IBAT at a medical conference in Asia. Great interest was shown and some attendees wanted to purchase samples at the conference. However, sales in Asia are not possible, because IBAT has not yet met regulatory quality standards there.

Falit also prefers this option because significant economies of scale could be gained. He also fears that other businesses will launch a similar product in Asia. The costs of entering the market would be relatively small for Medimatters. A suitable medical equipment wholesaler who could market and distribute the product operates in the region.

Ahmed and Didi are concerned. Quality issues with the lens manufacturer in India are worrying and should be resolved. They would like market research to be conducted to assess the suitability of Asian, as well as European and American, markets.

Option 2: continue to sell in Brazil

Didi favours this option. Always cautious, he thinks that current difficulties should be resolved before further expansion. He forecasts a reasonable first-year profit – far more than most new businesses. Ahmed likes the fact that he would not have to take on any additional workload or travel across the world: he is already struggling to manage his responsibilities. Carlo prefers this option because he wants to avoid the problems of growing too quickly, because many overambitious new businesses fail.

In preparation for the next group meeting, a decision tree showing both options has been produced.

Using the case study and the additional information in this question, recommend whether Medimatters should implement option 1 or option 2.

You will find it useful to calculate the predicted outcome for option 2 in the decision tree.

Refer to case study: Medimatters

Using information from the case study and the resource, discuss the opportunities and threats for RDM of entering the US market.

Explain one cost and one benefit for MM of setting up an e-commerce website.

Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).

With reference to AFA, outline one benefit and one cost to Sam of opening a new e-commerce website (lines 51–52).

Explain two disadvantages and one advantage to TS of selling its products online.

Explain two benefits to RV of the decision to adopt e-commerce.

Explain one advantage and one disadvantage for MM of using convenience sampling for its market research.