DP Business Management Questionbank
4.1 The role of marketing
Description
[N/A]Directly related questions
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21M.2.SL.TZ0.5a:
Define the term product orientation.
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21M.2.HL.TZ0.3b:
Explain one advantage and one disadvantage for SSC of having a product-orientated marketing approach.
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16N.2.HL.TZ0.3a:
Define the term market share.
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18M.1.HL.TZ0.4b:
Refer to Afghan Sun case study SL/HL P1 May and Nov 2018.
With reference to AS, explain the difference between commercial marketing and social marketing of the solar power systems (line 53).
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18M.2.HL.TZ0.3a:
Define the term market share.
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21N.1.SL.TZ0.3a:
Describe two differences for MM between marketing its minerals (a product) and marketing its hotels (a service).
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21N.1.SL.TZ0.4b.i:
Calculate for MM: its market share worldwide in gold in 2020 (show all your working).
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21N.2.SL.TZ0.5a:
State two marketing objectives that a company might have.
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18N.2.SL.TZ0.6:
With reference to an organization of your choice, examine the impact of innovation on promotional strategy.
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22M.2.SL.TZ0.3a:
State two ways in which market share can be measured.
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19M.1.SL.TZ0.2b:
Explain how innovation at RDM may have influenced their marketing practices.
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19M.2.SL.TZ0.3c.i:
Calculate the total size of the plastic container market in 2019 (show all your working).
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19N.2.SL.TZ0.4d:
Discuss possible changes to IF’s marketing mix to reduce the loss of customers to GR.
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19N.2.SL.TZ0.3b:
Calculate TS’ market share in 2018 (show all your working).
Sub sections and their related questions
Marketing and its relationship with other business functions
NoneThe differences between marketing of goods and marketing of services
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21N.1.SL.TZ0.3a:
Describe two differences for MM between marketing its minerals (a product) and marketing its hotels (a service).
Market orientation versus product orientation
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21M.2.SL.TZ0.5a:
Define the term product orientation.
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21M.2.HL.TZ0.3b:
Explain one advantage and one disadvantage for SSC of having a product-orientated marketing approach.
The difference between commercial marketing and social marketing
Characteristics of the market in which an organization operates
NoneMarket share
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16N.2.HL.TZ0.3a:
Define the term market share.
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18M.2.HL.TZ0.3a:
Define the term market share.
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19M.2.SL.TZ0.3c.i:
Calculate the total size of the plastic container market in 2019 (show all your working).
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19N.2.SL.TZ0.3b:
Calculate TS’ market share in 2018 (show all your working).
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21N.1.SL.TZ0.4b.i:
Calculate for MM: its market share worldwide in gold in 2020 (show all your working).
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22M.2.SL.TZ0.3a:
State two ways in which market share can be measured.
The importance of market share and market leadership
NoneThe marketing objectives of for-profit organizations and non-profit organizations
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21N.2.SL.TZ0.5a:
State two marketing objectives that a company might have.
How marketing strategies evolve as a response to changes in customer preferences
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19N.2.SL.TZ0.4d:
Discuss possible changes to IF’s marketing mix to reduce the loss of customers to GR.
