DP Business Management Questionbank
4.6 The extended marketing mix of seven Ps (HL only)
Description
[N/A]Directly related questions
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20N.2.HL.TZ0.4b:
Explain the importance of people and processes in EI’s extended marketing mix.
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21M.1.HL.TZ0.4c:
Explain how the people element of the extended marketing mix has influenced MM ’s marketing strategy.
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18N.2.HL.TZ0.4c:
Explain the importance to LB of two elements of the extended marketing mix.
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22M.1.SL.TZ0.1a:
Describe two long-term benefits for PU of its marketing strategies (lines 60–64).
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22M.1.HL.TZ0.4d:
Using information from the case study and additional information above, discuss the importance to PU of the extended marketing mix in the provision of services at the university.
Sub sections and their related questions
People
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18N.2.HL.TZ0.4c:
Explain the importance to LB of two elements of the extended marketing mix.
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21M.1.HL.TZ0.4c:
Explain how the people element of the extended marketing mix has influenced MM ’s marketing strategy.
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22M.1.HL.TZ0.4d:
Using information from the case study and additional information above, discuss the importance to PU of the extended marketing mix in the provision of services at the university.
Processes
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18N.2.HL.TZ0.4c:
Explain the importance to LB of two elements of the extended marketing mix.
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22M.1.HL.TZ0.4d:
Using information from the case study and additional information above, discuss the importance to PU of the extended marketing mix in the provision of services at the university.
