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Date November 2020 Marks available 4 Reference code 20N.1.SL.TZ0.1
Level Standard level Paper Paper 1 Time zone Time zone 0
Command term Outline Question number 1 Adapted from N/A

Question

Refer to the Ducal Aspirateurs case study (DA) (SL/HL paper 1 Nov 2020). 

With reference to DA, outline two suitable methods of sampling (lines 112–113).

[4]
a.

Explain the factors that DA would need to consider before deciding to outsource some of its production (line 110).

[6]
b.

Markscheme

DA used sampling for recognition of brand name. It would have used sampling to set up focus groups and surveys. It also used focus groups in five different European countries for click and fix.

Context can be achieved by making reference to:

Methods could include:

Award [1] for each suitable method identified and [1] for a description of how that method relates to DA. Award a maximum of [2] per method. Unsuitable methods cannot get context mark.

a.

Refer to Paper 1 markbands for May 2016 forward, available under the "Your tests" tab > supplemental materials.

Factors include:

Accept any other relevant explanation.

Marks should be allocated according to the paper 1 markbands for May 2016 forward section A.

Award a maximum of [3] for a theoretical answer, often a pre-prepared textbook answer or if there is only one factor.

Award a maximum of [5] if the explanation is mainly descriptive, but in context.

b.

Examiners report

Many candidates were able to identify two different sampling methods however not many candidates were able to outline these methods in the context of the business. The best answers made observations about the nature of the sample population: it is small because of the niche market; it is widespread as the focus is several European countries; DA probably have financial constraints that might affect the choice of method.

a.

Most candidates know and understand the concept of outsourcing. Better answers focused on: the impact that outsourcing might have on the workforce who, in the past, have been looked after by DA; quality which may be more difficult to maintain but which is crucially important for DA's products; possibly enhanced production methods at the outsourced company who may specialize in mass production, of which DA has no experience. Many weaker answers simply produced text-book answers i.e. without effective use of context.

b.

Syllabus sections

Last exams 2023 » Unit 4: Marketing » 4.4 Market research » The following methods of sampling: quota, random, stratified, cluster, snowballing, convenience
First exams 2024 » Unit 4: Marketing » 4.4 Market research » 4.4.5 The following methods of sampling: Quota, Random, Convenience
Last exams 2023 » Unit 4: Marketing » 4.4 Market research
First exams 2024 » Unit 4: Marketing » 4.4 Market research
Last exams 2023 » Unit 4: Marketing
First exams 2024 » Unit 4: Marketing
Last exams 2023
First exams 2024

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