DP Business Management Questionbank
4.4 Market research
Description
[N/A]Directly related questions
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20N.1.SL.TZ0.1a:
With reference to DA, outline two suitable methods of sampling (lines 112–113).
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20N.2.SL.TZ0.5b:
Explain two reasons why Pablo conducted primary market research.
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20N.2.HL.TZ0.4c:
Explain one advantage and one disadvantage for EI of using a focus group.
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17M.2.SL.TZ0.4b:
With reference to SV, explain one advantage and one disadvantage of using secondary market research.
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17M.2.HL.TZ0.4b:
With reference to SV, explain one advantage and one disadvantage of using secondary market research.
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17N.2.HL.TZ0.4a:
Define the term secondary market research.
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16N.1.SL.TZ0.4c:
Explain two relevant secondary market research methods (sources) that Emma could have used to identify potential customers.
Refer to case study: Medimatters
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17N.1.SL.TZ0.4b:
Explain one advantage and one disadvantage for Jacob of using convenience sampling.
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18M.2.SL.TZ0.3c:
Explain one advantage and one disadvantage for JVS of using focus groups for its market research.
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21N.1.SL.TZ0.4c:
Explain one advantage and one disadvantage for MM of using convenience sampling for its market research.
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21N.2.SL.TZ0.3c:
Explain one advantage and one disadvantage for HP of using secondary market research.
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21N.2.HL.TZ0.2a:
State two methods of primary market research.
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18N.2.SL.TZ0.5c:
Explain one advantage and one disadvantage for Benno of using a focus group of loyal customers.
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22M.1.SL.TZ0.4c:
Explain two methods of primary market research that PU could use to monitor the progress of each course.
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19M.2.HL.TZ0.2a:
State two methods of primary market research.
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19N.1.SL.TZ0.2a:
Describe two reasons why secondary market research may not be useful to Accord.
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19N.2.SL.TZ0.2a:
State two methods of primary market research.
Sub sections and their related questions
Why and how organizations carry out market research
NoneThe following methods/techniques of primary market research: surveys, interviews, focus groups, observations
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18M.2.SL.TZ0.3c:
Explain one advantage and one disadvantage for JVS of using focus groups for its market research.
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18N.2.SL.TZ0.5c:
Explain one advantage and one disadvantage for Benno of using a focus group of loyal customers.
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19M.2.HL.TZ0.2a:
State two methods of primary market research.
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19N.2.SL.TZ0.2a:
State two methods of primary market research.
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20N.2.SL.TZ0.5b:
Explain two reasons why Pablo conducted primary market research.
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20N.2.HL.TZ0.4c:
Explain one advantage and one disadvantage for EI of using a focus group.
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21N.2.HL.TZ0.2a:
State two methods of primary market research.
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22M.1.SL.TZ0.4c:
Explain two methods of primary market research that PU could use to monitor the progress of each course.
The following methods/techniques of secondary market research: market analyses, academic journals, government publications, media articles
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17N.2.HL.TZ0.4a:
Define the term secondary market research.
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17M.2.SL.TZ0.4b:
With reference to SV, explain one advantage and one disadvantage of using secondary market research.
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17M.2.HL.TZ0.4b:
With reference to SV, explain one advantage and one disadvantage of using secondary market research.
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16N.1.SL.TZ0.4c:
Explain two relevant secondary market research methods (sources) that Emma could have used to identify potential customers.
Refer to case study: Medimatters
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19N.1.SL.TZ0.2a:
Describe two reasons why secondary market research may not be useful to Accord.
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21N.2.SL.TZ0.3c:
Explain one advantage and one disadvantage for HP of using secondary market research.
Ethical considerations of market research
NoneThe difference between qualitative and quantitative research
NoneThe following methods of sampling: quota, random, stratified, cluster, snowballing, convenience
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17N.1.SL.TZ0.4b:
Explain one advantage and one disadvantage for Jacob of using convenience sampling.
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20N.1.SL.TZ0.1a:
With reference to DA, outline two suitable methods of sampling (lines 112–113).
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21N.1.SL.TZ0.4c:
Explain one advantage and one disadvantage for MM of using convenience sampling for its market research.
