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Date November 2021 Marks available 4 Reference code 21N.1.HL.TZ0.4
Level Higher level Paper Paper 1 Time zone Time zone 0
Command term Explain Question number 4 Adapted from N/A

Question

Refer to the Megamin Mining case study (SL/HL paper 1 Nov 2021).

MM uses just-in-time (JIT) production in its Oil Production Division.

The long-term demand for oil is usually predictable, and production is reliable unless major problems occur. In 2020, however, there was an unexpected decrease in demand for oil. Uncertainties in the world economy and responses to climate change now make predictions more difficult.

MM has prepared a sales forecast for its oil production for 2022 and 2023 (Table 2).

Table 2: Sales forecast for oil production for 2022 and 2023 (millions of barrels)

§ calculated using a four-quarter moving average based on six years of historic data
† calculated by comparing actual sales with a four-quarter moving average

 

In 2020, MM had some major problems:

In response to these problems, MM had to rely on its contingency planning and its crisis management procedures.

JG Mining (JG) wants to buy MM’s tar sands mining operation for $50 million, but the board of directors are divided. MM recently invested $15 million in their tar sands operation in addition to the original $30 million set-up cost in 1986. Production is at designed capacity, and, although the long-term average rate of return (ARR) for the tar sands operation is below those of most of MM’s other investments, it provides a reliable source of income. However, MM has difficulty selling sulphur, a by-product of tar sands production.

Employees at the tar sands operation are against selling the operation to JG. However, the income from the sale would help MM finance other investments, such as lithium mining, and the sale could help improve MM’s corporate image. MM’s Finance Director, Ethan, estimates that the net present value (NPV) of the tar sands operation is $46 million.

Define the term just-in-time (JIT) production.

[2]
a.

With reference to Table 2, explain one benefit and one limitation for MM of using sales forecasting.

[4]
b.

With reference to MM, explain the difference between crisis management and contingency planning.

[4]
c.

Using information from the case study and additional information above, discuss whether MM should sell its tar sands mining operation to JG.

[10]
d.

Markscheme

Candidates can answer in terms of JIT production where the focus is on processes that reduce the time within production systems (work-in-progress) and response times with suppliers/customers. The mention of lean production (of which JIT is a part) is useful.

Candidates can also answer in respect of managing stocks (raw materials, work-in-progress, finished products) so that these are available exactly when needed and not before. Award a max of [1] if the answer is only related to JIT stock control.

Candidates can use ‘inventories’ rather than ‘stocks’.

Award [2] for a complete definition.
Award [1] for some understanding of JIT e.g., it mentions ‘lean production’ or ‘stocks’ but not the idea of reducing to a minimum.
Award a max of [1] if the answer is only related to JIT stock control.

a.

Benefits

Limitations

Award [1] for one benefit or one limitation, up to a total of [2].
Award [1] for putting each benefit/limitation into context, i.e., reference MM/ Table 2 up to a total of [2].
i.e Award [3] for answers that put a benefit and/or limitation into context but does not make use of Table 2 in relation to sales forecasting for MM.
Only award [4] for answers that make explicit use of Table 2 in relation to sales forecasting for MM.

b.

Contingency planning; Planning how to respond to unlikely events that are a threat to a business

Crisis management: The process by which a business deals with a major event that has happened and poses a threat to the business

Accept any other relevant difference.
Context comes from issues identified in the case and the nature of the business.

Award [4] for a clear distinction between the two with effective use of the context.
Award [3] if both crisis management and contingency planning are understood in context, but there is no clear distinction made.
Award [2] if there is clear understanding of contingency planning and crisis management but no context is shown.
Award [1] for limited understanding.

c.

Refer to Paper 1 markbands for May 2016 forward, available under the "Your tests" tab > supplemental materials.

Arguments for the sale:

Arguments against the sale:

Judgement/evaluation

Final judgement should relate to points raised.

Candidates can use information from Section A and Section B.
Candidates who attempt to make use of Section B information may not write with the same level of depth but should be rewarded positively.

Accept reasonable alternative answers.
Marks should be allocated according to the paper 1 markbands for May 2016 forward section B.
Award a maximum of [4] for a purely theoretical answer or with no effective use of the case (e.g., only repeating case material without development).
Award a maximum of [5] for a one-sided answer.
Award a maximum of [6] if options are considered but there is limited use of data or if there is good analysis of data with limited consideration of issues.
Award a maximum of [8] if options are considered and there is good use of data but there are no significant judgements.

d.

Examiners report

Most candidates demonstrated general understanding of the term just-in-time (JIT) production. However, too many responses focused just on issues of stock control. Better responses often included information on lean production. As with previous Q4a, there was no need to relate the answer to the case material.

a.

The notion of sales forecasting was often only understood in general terms. The specific subject use (as illustrated in Table 2) was not understood, and marks varied considerably. Better answers tended to make non-descriptive use of the numbers in Table 2. Many responses tended to make descriptive comments about sales forecasting.

b.

Both terms were generally well understood. The use of context was good, and most responses achieved good marks. A good strategy was to explain the terms in time order i.e. contingency (before the event) and crisis management (after the event).

c.

This question generated a range of answers. The question required a judgement with a requirement to use information from the case and other material. Unfortunately, many candidates chose to only make use of the pre-seen case study material. Better answers referred to the full range of information and data provided. Many responses listed the arguments in favour of MM making the sale followed by a list of the arguments against. Much of the information in the arguments was just lifted from the pre-seen case study. Development of the information with strong analysis and application would have helped many candidates. Not all candidates gave a judgement or suggested a solution for MM.

d.

Syllabus sections

Last exams 2023 » Unit 4: Marketing » 4.3 Sales forecasting (HL only) » The benefits and limitations of sales forecasting
First exams 2024 » Unit 4: Marketing » 4.3 Sales forecasting » 4.3.1 The benefits and limitations of sales forecasting
Last exams 2023 » Unit 4: Marketing » 4.3 Sales forecasting (HL only)
First exams 2024 » Unit 4: Marketing » 4.3 Sales forecasting
Last exams 2023 » Unit 4: Marketing
First exams 2024 » Unit 4: Marketing
Last exams 2023
First exams 2024

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