DP Business Management Questionbank

Explain how knowledge of the product life cycle may have influenced DA’s product range.

Define the term price discrimination.

Explain two elements of U-Foods’ marketing mix other than price.

Explain one advantage and one disadvantage for BTO as a result of its use of social media.

With reference to Utopia, explain the role of promotion (line 6).

With reference to Utopia, explain two benefits of having a strong brand.

Given the intense competition, explain two pricing strategies SV might consider.

Define the term price skimming.

Describe one feature of a wholesaler.

Given the intense competition, explain two pricing strategies SV might consider.

Define the term social marketing.

Describe one step in the development of a brand.

With reference to Option 1, for KT, explain the relationship between the product life cycle, investment, profit and cash flow.

Explain one advantage to SSL from implementing the new promotional strategy.

Explain one advantage and one disadvantage for A4A of using a predatory pricing strategy.

Define the term loss leader pricing strategy.

Using the quantitative information in the table and your answers to part (b), comment on the impact of a loss leader pricing strategy on VG.

Explain the relationship between Rasen’s product life cycle and FC’s marketing mix.

Discuss the importance of branding for FC and for Rasen.

Describe one reason why brand loyalty would be important to PP.

Explain a suitable promotional mix that MSS might use to attract new students.

Explain how DE’s innovation is an extension strategy.

With reference to DE, discuss the merits of small organizations compared to large organizations.

Using the table, construct a product position map/perception map for all four companies.

Using the Boston Consulting Group (BCG) matrix, discuss the two new tactics André is considering to ensure MM’s future success. 

With reference to Medimatters, describe two features of batch production.

Refer to case study: Medimatters

Explain the factors influencing a suitable promotional strategy for the IBAT app.

Refer to case study: Medimatters

State two stages of the product life cycle.

Apply the Boston Consulting Group (BCG) matrix to JVS’s current product portfolio.

Recommend whether JVS should launch the new product, Izzless.

Construct a Boston Consulting Group (BCG) matrix for HP, identifying the correct segments for HP’s standard rooms and its HP+ upgraded rooms if Option 2 is chosen.

Discuss possible changes to any two elements of OS’s marketing mix.

Explain two benefits for SF of using social media marketing.

Define the term cost-plus (mark-up) pricing strategy.

Draw and label a product life cycle for Strutz’s No.5 jeans.

Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).

With reference to AFA, explain the importance of branding.

Define the term brand loyalty.

Explain one method of above-the-line promotion and one method of below-the-line promotion that DH could use to raise consumer awareness that it is a socially responsible company.

Explain the importance to JS of brand value.

Explain the importance to JS of brand loyalty.

Explain the position of Strutz’s No.5 jeans on the product life cycle.

With reference to an organization of your choice, examine the impact of innovation on promotional strategy.

With reference to RS, explain the importance of branding.

Explain one advantage and one disadvantage for BM of using a cost-plus (mark-up) pricing strategy.

Explain one positive and one negative impact of social media marketing on JP’s promotional strategy.

State two types of above-the-line promotion.

Explain two ways in which GR is able to offer rooms at a lower price than IF.

Explain one advantage and one disadvantage for CM of using a cost-plus (mark-up) pricing strategy.