DP Business Management Questionbank

Discuss two possible methods that NS 507 could use to regain lost market share.

Define the term unique selling point/proposition (USP).

Describe one characteristic of a niche market.

Describe one characteristic of a niche market.

Explain how MM has differentiated itself.

Define the term unique selling point/proposition (USP).

Describe one step in the development of a brand.

Define the term niche market.

Define the term target market.

Construct a position/perception map for all four brands of scooter.

Describe two features of the school’s marketing mix (line 54).

The group are considering two target markets.

Option 1: enter the Asian market

Emma strongly prefers this option. She recently presented IBAT at a medical conference in Asia. Great interest was shown and some attendees wanted to purchase samples at the conference. However, sales in Asia are not possible, because IBAT has not yet met regulatory quality standards there.

Falit also prefers this option because significant economies of scale could be gained. He also fears that other businesses will launch a similar product in Asia. The costs of entering the market would be relatively small for Medimatters. A suitable medical equipment wholesaler who could market and distribute the product operates in the region.

Ahmed and Didi are concerned. Quality issues with the lens manufacturer in India are worrying and should be resolved. They would like market research to be conducted to assess the suitability of Asian, as well as European and American, markets.

Option 2: continue to sell in Brazil

Didi favours this option. Always cautious, he thinks that current difficulties should be resolved before further expansion. He forecasts a reasonable first-year profit – far more than most new businesses. Ahmed likes the fact that he would not have to take on any additional workload or travel across the world: he is already struggling to manage his responsibilities. Carlo prefers this option because he wants to avoid the problems of growing too quickly, because many overambitious new businesses fail.

In preparation for the next group meeting, a decision tree showing both options has been produced.

Using the case study and the additional information in this question, recommend whether Medimatters should implement option 1 or option 2.

You will find it useful to calculate the predicted outcome for option 2 in the decision tree.

Refer to case study: Medimatters

With reference to Medimatters, describe two benefits of having a marketing plan.

Refer to case study: Medimatters

Define the term unique selling point/proposition (USP).

Discuss the new strategy to differentiate TM from BT.

Define the term market segment.

Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).

Describe two elements of a marketing plan (line 21) for AFA.

Explain two advantages of BM’s unique selling point/proposition (USP).

Discuss possible changes to IF’s marketing mix to reduce the loss of customers to GR.

Explain how Accord can differentiate Enrich from the products of its competitors.

Using Table 1, construct a product position map/perception map for all four hotels prior to the opening of GR.