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4.2 Marketing planning (including introduction to the four Ps)

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Directly related questions


Sub sections and their related questions

The role of marketing planning

None

The elements of a marketing plan

The four Ps of the marketing mix

An appropriate marketing mix for a particular product or business

None

The effectiveness of a marketing mix in achieving marketing objectives

The difference between target markets and market segments

Possible target markets and market segments in a given situation

The difference between niche market and mass market

How organizations target and segment their market and create consumer profiles

None

A product position map/perception map

The importance of having a unique selling point/proposition (USP)

How organizations can differentiate themselves and their products from competitors