DP Business Management Questionbank

Define the term unique selling point/proposition (USP).

State two stages of the product life cycle.

Explain one advantage and one disadvantage for JVS of using focus groups for its market research.

Discuss the two options that Tom is considering for HS in response to the intense competition.

Define the term market share.

Discuss the new strategy to differentiate TM from BT.

Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).

Describe two external stakeholders of AFA, other than customers.

Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).

With reference to AFA, explain the importance of branding.

Explain the importance to JS of brand value.

Explain the importance to JS of brand loyalty.

Draw and label a product life cycle for Strutz’s No.5 jeans.

Explain the position of Strutz’s No.5 jeans on the product life cycle.

Explain one method of above-the-line promotion and one method of below-the-line promotion that DH could use to raise consumer awareness that it is a socially responsible company.

Explain one advantage and one disadvantage for Benno of using a focus group of loyal customers.

Recommend whether Benno should replace its plastic drink rings with the new biodegradable drink rings.

Explain the importance to LB of two elements of the extended marketing mix.

Using information from the case study and the resource, discuss the opportunities and threats for RDM of entering the US market.

State two methods of primary market research.

Explain one positive and one negative impact of social media marketing on JP’s promotional strategy.

Explain how Accord can differentiate Enrich from the products of its competitors.

Describe two reasons why secondary market research may not be useful to Accord.

State two methods of primary market research.

Calculate TS’ market share in 2018 (show all your working).

State two types of above-the-line promotion.

Using Table 1, construct a product position map/perception map for all four hotels prior to the opening of GR.

Explain two ways in which GR is able to offer rooms at a lower price than IF.

Discuss possible changes to IF’s marketing mix to reduce the loss of customers to GR.

Explain one advantage and one disadvantage for CM of using a cost-plus (mark-up) pricing strategy.

With reference to DA, outline two suitable methods of sampling (lines 112–113).

Explain how knowledge of the product life cycle may have influenced DA’s product range.

Explain one advantage and one disadvantage for BTO as a result of its use of social media.

Explain two elements of U-Foods’ marketing mix other than price.

Discuss two possible methods that NS 507 could use to regain lost market share.

Explain two reasons why Pablo conducted primary market research.

Define the term unique selling point/proposition (USP).

Explain the importance of people and processes in EI’s extended marketing mix.

Explain one advantage and one disadvantage for EI of using a focus group.

Explain how MM has differentiated itself.

Define the term unique selling point/proposition (USP).

Explain how the people element of the extended marketing mix has influenced MM ’s marketing strategy.

Define the term niche market.

Define the term product orientation.

Explain one advantage to SSL from implementing the new promotional strategy.

Explain one advantage and one disadvantage for SSC of having a product-orientated marketing approach.

Calculate for MM: its market share worldwide in gold in 2020 (show all your working).

Explain one advantage and one disadvantage for MM of using convenience sampling for its market research.

Using the case study and additional information from Section B, recommend whether MM should choose Option 1 or Option 2.

With reference to Table 2, explain one benefit and one limitation for MM of using sales forecasting.

Define the term market segment.

Explain one advantage and one disadvantage for HP of using secondary market research.

Discuss whether HP should choose Option 1 or Option 2.

Recommend whether TZ’s directors should choose Option 1 or Option 2.

Discuss possible changes to any two elements of OS’s marketing mix.

State two methods of primary market research.

Define the term cost-plus (mark-up) pricing strategy.

Explain two benefits for SF of using social media marketing.