DP Business Management Questionbank
4.1 Introduction to marketing
Description
[N/A]Directly related questions
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18M.2.HL.TZ0.3a:
Define the term market share.
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18N.1.SL.TZ0.2a:
Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).
Describe two external stakeholders of AFA, other than customers.
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19N.2.SL.TZ0.3b:
Calculate TS’ market share in 2018 (show all your working).
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21M.2.SL.TZ0.5a:
Define the term product orientation.
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21M.2.HL.TZ0.3b:
Explain one advantage and one disadvantage for SSC of having a product-orientated marketing approach.
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21N.1.SL.TZ0.4b.i:
Calculate for MM: its market share worldwide in gold in 2020 (show all your working).
Sub sections and their related questions
4.1.1 Market orientation versus product orientation
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21M.2.SL.TZ0.5a:
Define the term product orientation.
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21M.2.HL.TZ0.3b:
Explain one advantage and one disadvantage for SSC of having a product-orientated marketing approach.
4.1.2 Market share
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18M.2.HL.TZ0.3a:
Define the term market share.
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19N.2.SL.TZ0.3b:
Calculate TS’ market share in 2018 (show all your working).
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21N.1.SL.TZ0.4b.i:
Calculate for MM: its market share worldwide in gold in 2020 (show all your working).
