DP Business Management Questionbank
4.4 Market research
Description
[N/A]Directly related questions
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18M.2.SL.TZ0.3c:
Explain one advantage and one disadvantage for JVS of using focus groups for its market research.
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18N.2.SL.TZ0.5c:
Explain one advantage and one disadvantage for Benno of using a focus group of loyal customers.
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19M.2.HL.TZ0.2a:
State two methods of primary market research.
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19N.1.SL.TZ0.2a:
Describe two reasons why secondary market research may not be useful to Accord.
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19N.2.SL.TZ0.2a:
State two methods of primary market research.
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20N.1.SL.TZ0.1a:
With reference to DA, outline two suitable methods of sampling (lines 112–113).
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20N.2.HL.TZ0.4c:
Explain one advantage and one disadvantage for EI of using a focus group.
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21N.1.SL.TZ0.4c:
Explain one advantage and one disadvantage for MM of using convenience sampling for its market research.
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21N.2.SL.TZ0.3c:
Explain one advantage and one disadvantage for HP of using secondary market research.
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21N.2.HL.TZ0.2a:
State two methods of primary market research.
Sub sections and their related questions
4.4.1 Why and how organizations carry out market research
4.4.2 The following methods/techniques of primary market research: Surveys, Interviews, Focus groups, Observations
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18M.2.SL.TZ0.3c:
Explain one advantage and one disadvantage for JVS of using focus groups for its market research.
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18N.2.SL.TZ0.5c:
Explain one advantage and one disadvantage for Benno of using a focus group of loyal customers.
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19M.2.HL.TZ0.2a:
State two methods of primary market research.
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19N.2.SL.TZ0.2a:
State two methods of primary market research.
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20N.2.HL.TZ0.4c:
Explain one advantage and one disadvantage for EI of using a focus group.
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21N.2.HL.TZ0.2a:
State two methods of primary market research.
4.4.3 The following methods/techniques of secondary market research: Market analyses, Academic journals, Government publications, Media articles, Online content
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21N.2.SL.TZ0.3c:
Explain one advantage and one disadvantage for HP of using secondary market research.
