DP Business Management Questionbank
4.2 Marketing planning
Description
[N/A]Directly related questions
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18M.2.SL.TZ0.2a:
Define the term unique selling point/proposition (USP).
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18M.2.HL.TZ0.5d:
Discuss the new strategy to differentiate TM from BT.
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18N.2.SL.TZ0.5d:
Recommend whether Benno should replace its plastic drink rings with the new biodegradable drink rings.
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19N.1.SL.TZ0.1b:
Explain how Accord can differentiate Enrich from the products of its competitors.
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19N.2.SL.TZ0.4b:
Using Table 1, construct a product position map/perception map for all four hotels prior to the opening of GR.
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19N.2.SL.TZ0.4c:
Explain two ways in which GR is able to offer rooms at a lower price than IF.
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20N.2.SL.TZ0.5b:
Explain two reasons why Pablo conducted primary market research.
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20N.2.HL.TZ0.4a:
Define the term unique selling point/proposition (USP).
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21M.1.SL.TZ0.1b:
Explain how MM has differentiated itself.
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21M.1.HL.TZ0.4a:
Define the term unique selling point/proposition (USP).
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21M.2.SL.TZ0.4a:
Define the term niche market.
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21N.2.SL.TZ0.3a:
Define the term market segment.
Sub sections and their related questions
4.2.1 The role of marketing planning
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20N.2.SL.TZ0.5b:
Explain two reasons why Pablo conducted primary market research.
4.2.2 Segmentation, targeting (target market) and positioning (position maps)
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19N.2.SL.TZ0.4b:
Using Table 1, construct a product position map/perception map for all four hotels prior to the opening of GR.
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21N.2.SL.TZ0.3a:
Define the term market segment.
4.2.3 The difference between niche market and mass market
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21M.2.SL.TZ0.4a:
Define the term niche market.
4.2.4 The importance of having a unique selling point/proposition (USP)
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18M.2.SL.TZ0.2a:
Define the term unique selling point/proposition (USP).
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20N.2.HL.TZ0.4a:
Define the term unique selling point/proposition (USP).
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21M.1.HL.TZ0.4a:
Define the term unique selling point/proposition (USP).
4.2.5 How organizations can differentiate themselves and their products from competitors
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18M.2.HL.TZ0.5d:
Discuss the new strategy to differentiate TM from BT.
-
18N.2.SL.TZ0.5d:
Recommend whether Benno should replace its plastic drink rings with the new biodegradable drink rings.
-
19N.1.SL.TZ0.1b:
Explain how Accord can differentiate Enrich from the products of its competitors.
-
19N.2.SL.TZ0.4c:
Explain two ways in which GR is able to offer rooms at a lower price than IF.
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21M.1.SL.TZ0.1b:
Explain how MM has differentiated itself.
