DP Business Management Questionbank
4.5 The seven Ps of the marketing mix
Description
[N/A]Directly related questions
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18M.2.SL.TZ0.3a:
State two stages of the product life cycle.
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18M.2.SL.TZ0.4d:
Discuss the two options that Tom is considering for HS in response to the intense competition.
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18N.1.SL.TZ0.2b:
Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).
With reference to AFA, explain the importance of branding.
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18N.2.SL.TZ0.3b.i:
Explain the importance to JS of brand value.
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18N.2.SL.TZ0.3b.ii:
Explain the importance to JS of brand loyalty.
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18N.2.SL.TZ0.3c.i:
Draw and label a product life cycle for Strutz’s No.5 jeans.
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18N.2.SL.TZ0.3c.ii:
Explain the position of Strutz’s No.5 jeans on the product life cycle.
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18N.2.SL.TZ0.4c:
Explain one method of above-the-line promotion and one method of below-the-line promotion that DH could use to raise consumer awareness that it is a socially responsible company.
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18N.2.HL.TZ0.4c:
Explain the importance to LB of two elements of the extended marketing mix.
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19M.2.HL.TZ0.3b:
Explain one positive and one negative impact of social media marketing on JP’s promotional strategy.
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19N.2.SL.TZ0.4a:
State two types of above-the-line promotion.
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19N.2.SL.TZ0.4d:
Discuss possible changes to IF’s marketing mix to reduce the loss of customers to GR.
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19N.2.HL.TZ0.3b:
Explain one advantage and one disadvantage for CM of using a cost-plus (mark-up) pricing strategy.
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20N.1.SL.TZ0.2b:
Explain how knowledge of the product life cycle may have influenced DA’s product range.
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20N.2.SL.TZ0.3c:
Explain one advantage and one disadvantage for BTO as a result of its use of social media.
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20N.2.SL.TZ0.4b:
Explain two elements of U-Foods’ marketing mix other than price.
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20N.2.SL.TZ0.4e:
Discuss two possible methods that NS 507 could use to regain lost market share.
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20N.2.HL.TZ0.4b:
Explain the importance of people and processes in EI’s extended marketing mix.
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21M.1.HL.TZ0.4c:
Explain how the people element of the extended marketing mix has influenced MM ’s marketing strategy.
- 21M.2.SL.TZ0.3d: Discuss the two options that Jo and Demi are considering.
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21M.2.HL.TZ0.2d:
Explain one advantage to SSL from implementing the new promotional strategy.
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21N.2.SL.TZ0.3d:
Discuss whether HP should choose Option 1 or Option 2.
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21N.2.SL.TZ0.5d:
Discuss possible changes to any two elements of OS’s marketing mix.
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21N.2.HL.TZ0.4a:
Define the term cost-plus (mark-up) pricing strategy.
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21N.2.HL.TZ0.4b:
Explain two benefits for SF of using social media marketing.
Sub sections and their related questions
4.5.1 Product
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18M.2.SL.TZ0.3a:
State two stages of the product life cycle.
-
18N.1.SL.TZ0.2b:
Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).
With reference to AFA, explain the importance of branding.
-
18N.2.SL.TZ0.3b.i:
Explain the importance to JS of brand value.
-
18N.2.SL.TZ0.3b.ii:
Explain the importance to JS of brand loyalty.
-
18N.2.SL.TZ0.3c.i:
Draw and label a product life cycle for Strutz’s No.5 jeans.
-
18N.2.SL.TZ0.3c.ii:
Explain the position of Strutz’s No.5 jeans on the product life cycle.
-
20N.1.SL.TZ0.2b:
Explain how knowledge of the product life cycle may have influenced DA’s product range.
-
20N.2.SL.TZ0.4b:
Explain two elements of U-Foods’ marketing mix other than price.
4.5.2 Price
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19N.2.HL.TZ0.3b:
Explain one advantage and one disadvantage for CM of using a cost-plus (mark-up) pricing strategy.
- 21M.2.SL.TZ0.3d: Discuss the two options that Jo and Demi are considering.
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21N.2.SL.TZ0.3d:
Discuss whether HP should choose Option 1 or Option 2.
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21N.2.HL.TZ0.4a:
Define the term cost-plus (mark-up) pricing strategy.
4.5.3 Promotion
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18M.2.SL.TZ0.4d:
Discuss the two options that Tom is considering for HS in response to the intense competition.
-
18N.2.SL.TZ0.4c:
Explain one method of above-the-line promotion and one method of below-the-line promotion that DH could use to raise consumer awareness that it is a socially responsible company.
-
19M.2.HL.TZ0.3b:
Explain one positive and one negative impact of social media marketing on JP’s promotional strategy.
-
19N.2.SL.TZ0.4a:
State two types of above-the-line promotion.
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20N.2.SL.TZ0.3c:
Explain one advantage and one disadvantage for BTO as a result of its use of social media.
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21M.2.HL.TZ0.2d:
Explain one advantage to SSL from implementing the new promotional strategy.
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21N.2.HL.TZ0.4b:
Explain two benefits for SF of using social media marketing.
4.5.4 Place
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20N.2.SL.TZ0.4b:
Explain two elements of U-Foods’ marketing mix other than price.
4.5.5 People
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18N.2.HL.TZ0.4c:
Explain the importance to LB of two elements of the extended marketing mix.
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20N.2.HL.TZ0.4b:
Explain the importance of people and processes in EI’s extended marketing mix.
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21M.1.HL.TZ0.4c:
Explain how the people element of the extended marketing mix has influenced MM ’s marketing strategy.
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21N.2.SL.TZ0.5d:
Discuss possible changes to any two elements of OS’s marketing mix.
4.5.6 Processes
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18N.2.HL.TZ0.4c:
Explain the importance to LB of two elements of the extended marketing mix.
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20N.2.HL.TZ0.4b:
Explain the importance of people and processes in EI’s extended marketing mix.
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21N.2.SL.TZ0.5d:
Discuss possible changes to any two elements of OS’s marketing mix.
4.5.7 Physical evidence
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18N.2.HL.TZ0.4c:
Explain the importance to LB of two elements of the extended marketing mix.
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21N.2.SL.TZ0.3d:
Discuss whether HP should choose Option 1 or Option 2.
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21N.2.SL.TZ0.5d:
Discuss possible changes to any two elements of OS’s marketing mix.
