DP Business Management Questionbank

Discuss the two options that Tom is considering for HS in response to the intense competition.

Explain one method of above-the-line promotion and one method of below-the-line promotion that DH could use to raise consumer awareness that it is a socially responsible company.

Explain one positive and one negative impact of social media marketing on JP’s promotional strategy.

State two types of above-the-line promotion.

Explain one advantage and one disadvantage for BTO as a result of its use of social media.

Explain one advantage to SSL from implementing the new promotional strategy.

Explain two benefits for SF of using social media marketing.