DP Business Management Questionbank
4.5.1 Product
Description
[N/A]Directly related questions
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18M.2.SL.TZ0.3a:
State two stages of the product life cycle.
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18N.1.SL.TZ0.2b:
Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).
With reference to AFA, explain the importance of branding.
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18N.2.SL.TZ0.3b.i:
Explain the importance to JS of brand value.
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18N.2.SL.TZ0.3b.ii:
Explain the importance to JS of brand loyalty.
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18N.2.SL.TZ0.3c.i:
Draw and label a product life cycle for Strutz’s No.5 jeans.
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18N.2.SL.TZ0.3c.ii:
Explain the position of Strutz’s No.5 jeans on the product life cycle.
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20N.1.SL.TZ0.2b:
Explain how knowledge of the product life cycle may have influenced DA’s product range.
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20N.2.SL.TZ0.4b:
Explain two elements of U-Foods’ marketing mix other than price.
