DP Design Technology Questionbank

Which is true of the following statements regarding corporate social responsibility (CSR)?

I.   CSR can be defined as the belief that a company needs to be responsible for its actions

II.  CSR only considers the economic impact of its business model

III. CSR is often published as part of a company’s corporate objectives

A. I and II

B. I and III

C. II and III

D. I, II and III

Describe the corporate strategy that applies to the production of Tony’s Chocolonely chocolate bars between the months of October and December.

Outline one benefit to the company of creating a product family for the chocolate bars.

Explain how Tony’s Chocolonely have developed a brand identity for the chocolate bar to support their mission.

Figure 8 below shows a market research strategy.

Figure 8: A market research strategy

[Source: © International Baccalaureate Organization 2018]

What is this strategy?

A. Environmental scanning

B. Perceptual mapping

C. SWOT analysis

D. Literature search

Outline the strategy used by Dualit by introducing the Dualit toaster in a range of different sizes and colours.

Identify two market research strategies that could have been used in the development of the Dualit toaster.

When a new product is launched in a supermarket, free samples are given out to promote it to customers who wouldn’t normally buy the product, see Figure 9.

Figure 9: Free samples of a new product given to customers

[Source: https://unsplash.com]

What promotional strategy is this an example of?

A. Personal selling

B. Perceptual mapping

C. Celebrity endorsement

D. Advertising

Figure 8 shows a range of sunscreen products from different manufacturers.

Figure 8: A range of sunscreen products

[Source: [3 sunscreen products] © International Baccalaureate Organization 2020.]

G&C were the first to launch their sunscreen onto the market in 2015 priced at US$2.99. Solis and Living Suncare launched their products in 2016 at the same price as G&C.

Which strategy of price setting best describes the one used by Solis and Living Suncare?

A. Competitor-based pricing

B. Psychological pricing

C. Product line pricing

D. Demand pricing

The iameco D4R laptop is marketed as “the first truly environmentally-friendly laptop”. Iameco focussed on what the laptop is made from and how it is made in order to reduce energy consumption, encourage re-use and eliminate waste.

The goals in developing the laptop were:

• to achieve a decrease of at least 30 % in greenhouse gas (GHG) emissions
• to re-use and recycle at least 70 % of the waste
• to ensure a reduction of at least 75 % of fresh water utilization.

Iameco used market segmentation to identify target markets for their laptop.

Which of the following characteristics was most likely to be considered in the design and manufacture of the iameco laptop?

A. Profession

B. Income

C. Age

D. Values

Outline one pricing consideration and how it would stimulate sales of the Natural Brush.

Explain how the use of market research strategies would have led to the development of edible cutlery.

Converse Chuck Taylor All-Stars are the best selling sneaker of all time and its design has remained largely unchanged.

In the 1960s, over 90 % of basketball players were wearing Converse Chuck Taylor All-Stars and in more recent times the shoe has gained popularity in pop culture and fashion through their portrayal in film, art and music culture.

Which aspects of the Converse Chuck Taylor brand has ensured its ongoing success?

I. A strong user-centred design (UCD)

II. Appeal to different market segments

III. Brand loyalty

A. I and II

B. I and III

C. II and III

D. I, II and III

The exoskeleton is a very complex design and required the development of mechanical and electronic systems for it to function successfully.

Suggest how the exoskeleton may be developed into a product family.

Outline one reason why registered designs are used to protect intellectual property (IP).

Outline one way Apple is using the corporate strategy of product development for the AirPower.

Explain how the creators of the Impossible Burger are using product, place and promotion from the marketing mix to make it appeal to meat eaters.

Explain how Apple utilizes “product families” to minimize inventory.

The development cycle requires considerable consumer testing. Outline why iterative design is a feature of a pioneering strategy.