| Date | May 2018 | Marks available | 1 | Reference code | 18M.1.HL.TZ0.30 |
| Level | HL | Paper | 1 | Time zone | no time zone |
| Command term | Question number | 30 | Adapted from | N/A |
Question
Product and Promotion are two factors of the four Ps involved in “Marketing mix”.
What are the other two Ps?
A. Price and profit
B. Place and profit
C. Place and price
D. People and profit
Markscheme
C
Examiners report
Syllabus sections
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20N.1.HL.TZ0.28:
Figure 8 shows a range of sunscreen products from different manufacturers.
Figure 8: A range of sunscreen products
[Source: [3 sunscreen products] © International Baccalaureate Organization 2020.]
G&C were the first to launch their sunscreen onto the market in 2015 priced at US$2.99. Solis and Living Suncare launched their products in 2016 at the same price as G&C.
Which strategy of price setting best describes the one used by Solis and Living Suncare?
A. Competitor-based pricing
B. Psychological pricing
C. Product line pricing
D. Demand pricing
- 17N.1.HL.TZ0.30: Which term describes a price setting strategy of adding expenses involved in production,...
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22M.3.HL.TZ0.3e:
Explain how the creators of the Impossible Burger are using product, place and promotion from the marketing mix to make it appeal to meat eaters.
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19N.1.HL.TZ0.29:
When a new product is launched in a supermarket, free samples are given out to promote it to customers who wouldn’t normally buy the product, see Figure 9.
Figure 9: Free samples of a new product given to customers
[Source: https://unsplash.com]
What promotional strategy is this an example of?
A. Personal selling
B. Perceptual mapping
C. Celebrity endorsement
D. Advertising
- 19N.1.HL.TZ0.31: Which price setting strategy focuses on measuring all of the costs involved in producing a...
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18M.3.HL.TZ0.2c:
Outline one pricing consideration and how it would stimulate sales of the Natural Brush.
- 19M.1.HL.TZ0.30: Which of the following are in the 4 Ps marketing mix? I. Product II. Packaging III....
- 18N.1.HL.TZ0.28: Which of the following are part of the marketing mix? I. Product II. Place III. People A....
