Converse Chuck Taylor All-Stars are the best selling sneaker of all time and its design has remained largely unchanged.

In the 1960s, over 90 % of basketball players were wearing Converse Chuck Taylor All-Stars and in more recent times the shoe has gained popularity in pop culture and fashion through their portrayal in film, art and music culture.

Which aspects of the Converse Chuck Taylor brand has ensured its ongoing success?

I. A strong user-centred design (UCD)

II. Appeal to different market segments

III. Brand loyalty

A. I and II

B. I and III

C. II and III

D. I, II and III

C