User interface language: English | Español

Date November 2019 Marks available 1 Reference code 19N.1.HL.TZ0.29
Level HL Paper 1 Time zone no time zone
Command term Question number 29 Adapted from N/A

Question

When a new product is launched in a supermarket, free samples are given out to promote it to customers who wouldn’t normally buy the product, see Figure 9.

Figure 9: Free samples of a new product given to customers

[Source: https://unsplash.com]

 

What promotional strategy is this an example of?

A. Personal selling

B. Perceptual mapping

C. Celebrity endorsement

D. Advertising

Markscheme

A

Examiners report

[N/A]

Syllabus sections

Topic 9: Innovation and markets » 9.3 Marketing mix
Topic 9: Innovation and markets

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