Date | November 2019 | Marks available | 1 | Reference code | 19N.1.HL.TZ0.29 |
Level | HL | Paper | 1 | Time zone | no time zone |
Command term | Question number | 29 | Adapted from | N/A |
Question
When a new product is launched in a supermarket, free samples are given out to promote it to customers who wouldn’t normally buy the product, see Figure 9.
Figure 9: Free samples of a new product given to customers
[Source: https://unsplash.com]
What promotional strategy is this an example of?
A. Personal selling
B. Perceptual mapping
C. Celebrity endorsement
D. Advertising
Markscheme
A
Examiners report
[N/A]