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Syllabus

4.2.2 Segmentation, targeting (target market) and positioning (position maps)

Path:

First exams 2024 » Unit 4: Marketing » 4.2 Marketing planning » 4.2.2 Segmentation, targeting (target market) and positioning (position maps)

Description

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Directly related questions

19N.2.SL.TZ0.4b:
Using Table 1, construct a product position map/perception map for all four hotels prior to the opening of GR.
21N.2.SL.TZ0.3a:
Define the term market segment.

Sub sections and their related questions

None