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Syllabus

The importance of tangible physical evidence in marketing a service

Path:

Last exams 2023 » Unit 4: Marketing » 4.6 The extended marketing mix of seven Ps (HL only) » Physical Evidence » The importance of tangible physical evidence in marketing a service

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Directly related questions

18N.2.HL.TZ0.4c:
Explain the importance to LB of two elements of the extended marketing mix.

Sub sections and their related questions

None