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Syllabus

Physical Evidence

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Last exams 2023 » Unit 4: Marketing » 4.6 The extended marketing mix of seven Ps (HL only) » Physical Evidence

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Directly related questions

18N.2.HL.TZ0.4c:
Explain the importance to LB of two elements of the extended marketing mix.
22M.1.HL.TZ0.4d:
Using information from the case study and additional information above, discuss the importance to PU of the extended marketing mix in the provision of services at the university.

Sub sections and their related questions

The importance of tangible physical evidence in marketing a service

18N.2.HL.TZ0.4c:
Explain the importance to LB of two elements of the extended marketing mix.

The seven Ps model in a service-based market

18N.2.HL.TZ0.4c:
Explain the importance to LB of two elements of the extended marketing mix.