DP Business Management Questionbank
The following aspects of promotion: above the line promotion, below the line promotion, promotional mix
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Description
[N/A]Directly related questions
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17M.1.SL.TZ0.1b:
With reference to Utopia, explain the role of promotion (line 6).
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21M.2.HL.TZ0.2d:
Explain one advantage to SSL from implementing the new promotional strategy.
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16N.1.SL.TZ0.2b:
Explain the factors influencing a suitable promotional strategy for the IBAT app.
Refer to case study: Medimatters
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17N.1.SL.TZ0.3b:
Explain a suitable promotional mix that MSS might use to attract new students.
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18N.2.SL.TZ0.4c:
Explain one method of above-the-line promotion and one method of below-the-line promotion that DH could use to raise consumer awareness that it is a socially responsible company.
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18N.2.SL.TZ0.6:
With reference to an organization of your choice, examine the impact of innovation on promotional strategy.
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19N.2.SL.TZ0.4a:
State two types of above-the-line promotion.
