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Product

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Last exams 2023 » Unit 4: Marketing » 4.5 The four Ps (product, price, promotion, place) » Product

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Directly related questions

20N.1.SL.TZ0.2b:
Explain how knowledge of the product life cycle may have influenced DA’s product range.
17M.1.HL.TZ0.4b:
With reference to Utopia, explain two benefits of having a strong brand.
21M.2.SL.TZ0.2a:
Describe one step in the development of a brand.
21M.2.SL.TZ0.5b:
With reference to Option 1, for KT, explain the relationship between the product life cycle, investment, profit and cash flow.
16N.2.SL.TZ0.3c:
Explain the relationship between Rasen’s product life cycle and FC’s marketing mix.
16N.2.SL.TZ0.3d:
Discuss the importance of branding for FC and for Rasen.
17N.2.SL.TZ0.1a:
Describe one reason why brand loyalty would be important to PP.
17N.2.SL.TZ0.3c.ii:
Explain how DE’s innovation is an extension strategy.
17N.2.SL.TZ0.3d:
With reference to DE, discuss the merits of small organizations compared to large organizations.
17N.2.SL.TZ0.3c.i:
Using the table, construct a product position map/perception map for all four companies.
17N.2.HL.TZ0.4d:
Using the Boston Consulting Group (BCG) matrix, discuss the two new tactics André is considering to ensure MM’s future success.
18M.2.SL.TZ0.3a:
State two stages of the product life cycle.
18M.2.SL.TZ0.3b:
Apply the Boston Consulting Group (BCG) matrix to JVS’s current product portfolio.
18M.2.SL.TZ0.3d:
Recommend whether JVS should launch the new product, Izzless.
21N.2.SL.TZ0.3b:
Construct a Boston Consulting Group (BCG) matrix for HP, identifying the correct segments for HP’s standard rooms and its HP+ upgraded rooms if Option 2 is chosen.
18N.2.SL.TZ0.3c.i:
Draw and label a product life cycle for Strutz’s No.5 jeans.
18N.1.SL.TZ0.2b:
Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).

With reference to AFA, explain the importance of branding.
18N.2.HL.TZ0.4a:
Define the term brand loyalty.
18N.2.SL.TZ0.3b.i:
Explain the importance to JS of brand value.
18N.2.SL.TZ0.3b.ii:
Explain the importance to JS of brand loyalty.
18N.2.SL.TZ0.3c.ii:
Explain the position of Strutz’s No.5 jeans on the product life cycle.
22M.2.SL.TZ0.4b:
With reference to RS, explain the importance of branding.

Sub sections and their related questions

The product life cycle

17N.2.SL.TZ0.3c.i:
Using the table, construct a product position map/perception map for all four companies.
17N.2.SL.TZ0.3c.ii:
Explain how DE’s innovation is an extension strategy.
17N.2.SL.TZ0.3d:
With reference to DE, discuss the merits of small organizations compared to large organizations.
18M.2.SL.TZ0.3a:
State two stages of the product life cycle.
18N.2.SL.TZ0.3c.i:
Draw and label a product life cycle for Strutz’s No.5 jeans.
18N.2.SL.TZ0.3c.ii:
Explain the position of Strutz’s No.5 jeans on the product life cycle.
20N.1.SL.TZ0.2b:
Explain how knowledge of the product life cycle may have influenced DA’s product range.
21M.2.SL.TZ0.5b:
With reference to Option 1, for KT, explain the relationship between the product life cycle, investment, profit and cash flow.

The relationship between the product life cycle and the marketing mix

16N.2.SL.TZ0.3c:
Explain the relationship between Rasen’s product life cycle and FC’s marketing mix.
18N.2.SL.TZ0.3c.i:
Draw and label a product life cycle for Strutz’s No.5 jeans.
18N.2.SL.TZ0.3c.ii:
Explain the position of Strutz’s No.5 jeans on the product life cycle.

Extension strategies

17N.2.SL.TZ0.3d:
With reference to DE, discuss the merits of small organizations compared to large organizations.
18M.2.SL.TZ0.3d:
Recommend whether JVS should launch the new product, Izzless.

The relationship between the product life cycle, investment, profit and cash flow

21M.2.SL.TZ0.5b:
With reference to Option 1, for KT, explain the relationship between the product life cycle, investment, profit and cash flow.

Boston Consulting Group (BCG) matrix on an organization’s products

The following aspects of branding: awareness, development, loyalty, value

17N.2.SL.TZ0.1a:
Describe one reason why brand loyalty would be important to PP.
18N.2.SL.TZ0.3b.i:
Explain the importance to JS of brand value.
18N.2.SL.TZ0.3b.ii:
Explain the importance to JS of brand loyalty.
18N.2.HL.TZ0.4a:
Define the term brand loyalty.
21M.2.SL.TZ0.2a:
Describe one step in the development of a brand.

The importance of branding

17M.1.HL.TZ0.4b:
With reference to Utopia, explain two benefits of having a strong brand.
16N.2.SL.TZ0.3d:
Discuss the importance of branding for FC and for Rasen.
18N.1.SL.TZ0.2b:
Refer to the As Fair As case study (SL/HL paper 1 Nov 2018).

With reference to AFA, explain the importance of branding.
22M.2.SL.TZ0.4b:
With reference to RS, explain the importance of branding.

The importance of packaging

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