| Date | May 2018 | Marks available | 22 | Reference code | 18M.Paper 2.BP.TZ0.8 |
| Level | SL and HL | Paper | Paper 2 | Time zone | TZ0 |
| Command term | Examine | Question number | 8 | Adapted from | N/A |
Question
Health psychology
Examine one or more models and/or theories of health promotion.
Markscheme
Refer to the paper 2 assessment criteria when awarding marks.
The command term “examine” requires candidates to consider one or more models/theories in a way that uncovers the assumptions of the models/theories, and relationships between the models/theories and health promotion.
Models/theories may include, but are not limited to:
• the health belief model (HBM)
• the stages of change model
• any of the various public health promotions such as the VERB (2002–2006), TRUTH (1998–1999), tips from former smokers (2012), ACT against AIDS (2011), HEART campaign (Zambia 1990s–2000).
Examination of the chosen models and/or theories may include, but is not limited to:
• cultural or gender considerations
• ethical considerations
• application of the empirical findings
• competing theories or studies
• the difficulty of assessing the effectiveness of the health promotion with regard to models/theories.
Studies may be used to illustrate or provide evidence for specific models and/or theories of health promotion, but the focus of the response must be on addressing the actual model and/or theory of health promotion in order to be awarded the full range of marks.
