Evaluate one or more models and/or theories of health promotion.

Refer to the paper 2 assessment criteria when awarding marks.

The command term “evaluate” requires candidates to make an appraisal by weighing up the strengths and limitations of one or more models or theories of health promotion. Although a discussion of both strengths and limitations is required, it does not have to be evenly balanced to gain high marks.

Models/theories may include, but are not limited to:

• the health belief model (HBM)
• the stages of change model
• any of the various public health promotions such as the VERB (2002–2006), TRUTH (1998–99), tips from former smokers (2012), ACT against AIDS (2011), HEART campaign (Zambia 1990s–2000).

Evaluation may include, but is not limited to:

• cultural or gender considerations
• ethical considerations
• the productivity of the model or theory in generating psychological research
• application of the empirical findings
• competing theories or studies
• cognitive dissonance theory.

Candidates may address one model or theory in order to demonstrate depth of knowledge or may address a larger number of models and/or theories in order to demonstrate breadth of knowledge. Both approaches are equally acceptable.

If a candidate addresses only strengths or only limitations, the response should be awarded up to a maximum of [5] for criterion B, critical thinking and up to a maximum of [2] for criterion C, organization. Up to full marks may be awarded for criterion A, knowledge and comprehension.