| Date | November 2019 | Marks available | 1 | Reference code | 19N.1.SL.TZ0.23 |
| Level | SL | Paper | 1 | Time zone | no time zone |
| Command term | Question number | 23 | Adapted from | N/A |
Question
Which of Rogers’ categories of consumers best describes the group who are the first to adopt new technology, even if it is yet to be proven successful?
A. Innovators
B. Laggards
C. Early majority
D. Late majority
Markscheme
A
Examiners report
[N/A]
