| Date | November 2017 | Marks available | 1 | Reference code | 17N.1.HL.TZ0.19 |
| Level | HL | Paper | 1 | Time zone | no time zone |
| Command term | Question number | 19 | Adapted from | N/A |
Question
Rogers identifies five characteristics that impact on consumer adoption of an innovation. Which of the following terms best describes Rogers’ characteristic of relative advantage?
A. Increased effectiveness of a new product over an existing one
B. The level of compatibility that an innovation has to be assimilated into an individual’s life
C. If the innovation is perceived as complicated or difficult to use, an individual is unlikely to adopt it
D. When it is a success in the market
Markscheme
A
Examiners report
[N/A]
