| Date | May 2019 | Marks available | 1 | Reference code | 19M.1.HL.TZ0.19 |
| Level | HL | Paper | 1 | Time zone | no time zone |
| Command term | Question number | 19 | Adapted from | N/A |
Question
According to Rogers there are five categories of consumer. Which of the following best describes an Innovator?
A. Minimal exposure to media
B. Risk taker
C. Resistant to change
D. Resistant to peer pressure
Markscheme
B
Examiners report
[N/A]
