Describe one study investigating cultural norms.

Refer to the paper 1 section A markbands when awarding marks. These can be found under the “Your tests” tab > supplemental materials.

The command term “describe” requires candidates to give a detailed account of a study investigating cultural norms.

The description of the study should include the aim, procedure, results, and conclusions of the study.

Relevant studies may include, but are not limited to:

• Berry and Katz’s (1967) study on cultural norms as a factor in conformity
• Cole and Scriber (1974) on education norms and memory strategies
• Fagot (1978), Wood (2002) on enculturation of gender norms.
• Finkelstein (2010) the effect of individual and collectivism on reasons for volunteer behaviour
• Miller et al.’s (1990) study on the impact of cultural norms and moral values on the perception of social responsibility
• Odden and Rochat (2004) on social cognitive theory and development of cultural norms

If a candidate describes more than one study, credit should be given only to the first study.