DP Computer Science Questionbank

Describe two ways in which the site developers could use white hat optimization to improve the site’s search engine ranking.

Explain how the provision of services on the museum’s website can increase its rankings in search engines.

It is also suggested that the museum’s basic catalogue be revised and upgraded with all of the museum’s pieces being catalogued using meta-tags.

Suggest how the use of meta-tags can be relevant for search engine optimization.

Harvest wishes to improve its ranking in the major search engines.

Discuss whether Harvest should use black hat search engine optimization techniques in order to improve its ranking.

Distinguish between the principles of these two algorithms.

OrderYourFoods is concerned that it never appears close to the top of the list of search results when the term “food delivery” is typed into a search engine.

OrderYourFoods has decided to use black hat search engine optimization techniques to be more visible in search engines.

Evaluate this decision.

Define the term search engine.

Web crawlers browse the World Wide Web.

Explain how data stored in a meta-tag is used by a web crawler.

Outline why a search engine using the HITS algorithm might produce different page ranking from one using the PageRank algorithm.

State two metrics used by search engines.

Explain why maintaining a clean HTML source code of a website by removing old information optimizes the search process.

Outline what would be necessary to make the above unnormalized table conform to 1st Normal Form (1NF).