| Date | May 2019 | Marks available | 2 | Reference code | 19M.2.SL.TZ0.2 |
| Level | SL | Paper | 2 | Time zone | no time zone |
| Command term | Outline | Question number | 2 | Adapted from | N/A |
Question
With the introduction of sound in movies, the clapperboard was invented in the 1930s in Melbourne to align sight and sound during the editing process. An example of a clapperboard is shown in Figure 4.
Outline why the clapperboard can be defined as a classic design.
Outline why the clapperboard is in the maturity phase of its product cycle.
Markscheme
regarded as a dominant design ✓
as it contains features that are essential (to align sight and sound) ✓
is seen as iconic ✓
due to its cultural association to the film industry ✓
has become ubiquitous/omnipresent ✓
as it is often seen on screen/in media ✓
has a distinctive image ✓
with its instantly recognizable (aesthetic) features ✓
is seen as timeless ✓
and remains in use/serves as a standard of its time ✓
Award [1] for identifying one way why the clapperboard can be defined as a Classic Design and [1] for a brief explanation up to [2 max].
Answer in brackets is not required to award the mark
Do not award marks across clusters
the clapperboard is still commonly/widely used ✓
but is not growing in demand ✓
sales have reached their peak ✓
but are beginning to decline ✓
Award [1] for identifying why the clapperboard is in the maturity phase of its product cycle and [1] for a brief explanation up to [2 max].
Do not award marks across clusters
Examiners report
Fairly straightforward, allowing many candidates to achieve full marks. Some however listed 2 or sometimes 3 characteristics without an associated explanation. Or answers crossed clusters. This question may have been better written using 'identify one reason why...' or 'list two reasons why...'.
Most candidates achieved at least one mark but only a few got the cluster in the right order resulting in many only achieving a maximum of one mark for this question.
