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Date	November 2018	Marks available	1	Reference code	18N.1.HL.TZ0.18
Level	HL	Paper	1	Time zone	no time zone
Command term		Question number	18	Adapted from	N/A

Question

What is it called when a company produces different models of the same product at different prices?

A. Product generations

B. Product versioning

C. First to market

D. Product diffusion

Markscheme

B

Examiners report

[N/A]

Syllabus sections

Topic 5: Innovation and design » 5.5 Product life cycle

20N.1.HL.TZ0.19:
Which type of obsolescence best describes a product that has been replaced due to changes of consumer tastes?

A. Planned

B. Style (fashion)

C. Technological

D. Function
22M.2.SL.TZ0.7c:
Explain two ways that drones can become obsolete.
20N.1.HL.TZ0.18: At which stage of the product life cycle might a company consider releasing a new generation...
20N.2.SL.TZ0.1a.i:
State one reason why the product was designed to only last two years.
19M.1.HL.TZ0.20: Product life cycle is a tool for mapping out the four stages of a product’s commercial...
18M.2.SL.TZ0.7c:
Explain two ways that Volkswagen (VW) can extend the maturity phase of the product life cycle.
19M.2.SL.TZ0.2b:
Outline why the clapperboard is in the maturity phase of its product cycle.
21M.2.SL.TZ0.5d:
A light globe can be designed with planned obsolescence in mind.

Explain how the style, function and sustainability in the design of the light globe can lead to planned obsolescence.

Topic 5: Innovation and design