| Date | May 2019 | Marks available | 2 | Reference code | 19M.2.SL.TZ0.2 |
| Level | SL | Paper | 2 | Time zone | no time zone |
| Command term | Outline | Question number | 2 | Adapted from | N/A |
Question
With the introduction of sound in movies, the clapperboard was invented in the 1930s in Melbourne to align sight and sound during the editing process. An example of a clapperboard is shown in Figure 4.
Outline why the clapperboard can be defined as a classic design.
Outline why the clapperboard is in the maturity phase of its product cycle.
Markscheme
regarded as a dominant design ✓
as it contains features that are essential (to align sight and sound) ✓
is seen as iconic ✓
due to its cultural association to the film industry ✓
has become ubiquitous/omnipresent ✓
as it is often seen on screen/in media ✓
has a distinctive image ✓
with its instantly recognizable (aesthetic) features ✓
is seen as timeless ✓
and remains in use/serves as a standard of its time ✓
Award [1] for identifying one way why the clapperboard can be defined as a Classic Design and [1] for a brief explanation up to [2 max].
Answer in brackets is not required to award the mark
Do not award marks across clusters
the clapperboard is still commonly/widely used ✓
but is not growing in demand ✓
sales have reached their peak ✓
but are beginning to decline ✓
Award [1] for identifying why the clapperboard is in the maturity phase of its product cycle and [1] for a brief explanation up to [2 max].
Do not award marks across clusters
Examiners report
Fairly straightforward, allowing many candidates to achieve full marks. Some however listed 2 or sometimes 3 characteristics without an associated explanation. Or answers crossed clusters. This question may have been better written using 'identify one reason why...' or 'list two reasons why...'.
Most candidates achieved at least one mark but only a few got the cluster in the right order resulting in many only achieving a maximum of one mark for this question.
Syllabus sections
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22M.2.SL.TZ0.5c:
Explain how the Bailey Wood Plane demonstrates omnipresence and dominant design.
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18M.1.SL.TZ0.24:
The Jerrycan, see Figure 10, was developed in Germany in the 1930s for military use. It became a much sought-after item because it was engineered to a much higher standard than the competition and contained many innovative features, including indentations in the walls that allowed for expansion and increased strength, and a handle design that allowed it to be carried by one or two people. Its iconic status is demonstrated by continued availability of and the use of the term “Jerrycan” in reference to all fuel containers.
Figure 10: The Jerrycan
[Source: https://commons.wikimedia.org/wiki/File:Jerrycan.JPG]
What term best describes the Jerrycan?
A. Imitative design
B. Dominant design
C. Obsolescent design
D. Aesthetic design
- 19N.1.SL.TZ0.25: What type of design contains features that are recognized as essential by a majority of...
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17N.1.SL.TZ0.24:
Figure 6 shows a coffee maker design from the 1930s. It is widely considered a design classic and is still used today.
Figure 6: A coffee maker
[Source: https://commons.wikimedia.org/wiki/File:Moka2.jpg
Imm808 – Wikimedia Commons]Which of these factors may have contributed to its status as a classic design?
I. It could be mass produced easily
II. It was the dominant design for coffee makers for many years
III. It transcended its function by being used as decoration in many kitchens
A. I and II only
B. I and III only
C. II and III only
D. I, II and III
- 20N.1.SL.TZ0.24: Which of the following statements are true of classic designs? I. The function of the...
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21N.2.SL.TZ0.1e.i:
Outline one reason why the Nelson Swag Leg Desk achieved classic design status.
- 19M.1.SL.TZ0.26: The 501 shrink-to-fit denim jeans is an iconic design. In 2016, Levi’s decided to update the...
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17N.2.SL.TZ0.4:
Explain how the classic design of a product, such as a classic car, transcends obsolescence.
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18N.1.SL.TZ0.25:
The design of mobile phones has changed over time. Figure 7 shows the evolution of mobile phones before the launch of the iPhone, while Figure 8 shows the evolution of smartphones since the launch of the iPhone.
[Sources: image adapted from Anders https://commons.wikimedia.org and © International Baccalaureate Organization 2018]
A design that contains those implicit features of a product that are recognized as essential by a majority of manufacturers and purchasers is known as…
A. Robust design
B. Dominant design
C. Emotional design
D. Form following function
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18M.2.SL.TZ0.7d:
Explain how mass production, dominant design and cultural status have made the VW Beetle a classic design.
