Date | May 2018 | Marks available | 3 | Reference code | 18M.2.SL.TZ0.4 |
Level | SL | Paper | 2 | Time zone | no time zone |
Command term | Explain | Question number | 4 | Adapted from | N/A |
Question
Explain how the mobile phone can be classified as disruptive innovation.
Markscheme
disruptive innovations challenge existing companies to diversify/embrace technical change ✓
mobile phones (smartphones) offer multiple functions (video/camera/games/internet/music/GPS) ✓
which replaced/led to the decline of previous/existing products/systems/technologies ✓
the development of mobile telephones/cellular technology ✓
led to improvements in portable communication/a new system of telecommunication ✓
technology push encouraged companies to exploit this new market ✓
Award [1] for each of three distinct points in an explanation of how the mobile phone can be classified as disruptive innovation.
Answer in brackets is not required to award the mark.
Do not award mark for referring to obsolescence of previous/existing products/systems/technologies