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Date	November 2020	Marks available	3	Reference code	20N.2.SL.TZ0.4
Level	SL	Paper	2	Time zone	no time zone
Command term	Explain	Question number	4	Adapted from	N/A

Question

Explain why consumers of first to market technologies are likely to be innovators.

Markscheme

innovators take risks;
by actively seeking/being the first to adopt the most up to date technologies;
despite the fact the innovation/product/technology may not be a success;

innovators tend to set fashions/trends;
by purchasing/being seen with products containing new technologies;
to increase social status;

Award [1] for identifying a a reason why consumers of first-to market technologies are likely to be innovators and [1] for each subsequent development of that reason up to [3 max].

Examiners report

Another straightforward question that only saw a few candidates able to achieve full marks. One mark was easily achieved for stating risk, but the second and third marks were more discriminating or across different clusters.

Syllabus sections

Topic 5: Innovation and design » 5.1 Invention

Topic 5: Innovation and design

Question

Markscheme

Examiners report

Syllabus sections

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