Which of the following best describes a product champion?

A. An individual working outside or inside an organization who is committed to the invention of a novel product.

B. An influential individual, usually working within an organization, who develops an enthusiasm for a particular idea or invention and uses the resources available to help successfully launch the product.

C. An influential individual who can take an invention to market, often by financing the development, production and diffusion of a product into the marketplace.

D. A specific person within the target market at which a product or the marketing message of a product is aimed at.

B