| Date | November 2018 | Marks available | 4 | Reference code | 18N.3.HL.TZ0.1 |
| Level | HL | Paper | 3 | Time zone | no time zone |
| Command term | Compare | Question number | 1 | Adapted from | N/A |
Question
Elon Musk, see Figure 1, is an entrepreneur, engineer, innovator and the founder and Chief Executive Officer (CEO) of Tesla. This company is attempting to design and manufacture products that promote sustainable consumption.
The Tesla Powerwall 2 is a lithium-ion battery pack that can be attached to the wall and provides electricity for household use. Electricity is generated by solar panels, see Figure 2, that are connected to the Powerwall 2. When there is no sunlight the electricity stored in the Powerwall 2 can be used to provide the electricity to run lighting or appliances.
The Powerwall 2 is a product that is entering the market and has the potential to ease the world’s transition into the use of sustainable energy.
List two methods of government intervention that could encourage the adoption of sustainable innovation such as the Powerwall 2.
Outline how the Powerwall 2 can support the concept of ethical consumerism.
Compare the consumer attitudes and behaviours towards the Powerwall 2 from the perspective of an eco-champion and that of an eco-phobe.
Markscheme
regulation/legislation ✓
education ✓
subsidies ✓
taxes/fines ✓
Award [1] for listing each method of government intervention.
[2 max]
Powerwall 2 system provides an opportunity for consumers to consciously purchase a product that minimises environmental damage (for example: global warming, climate change, pollutants, etc.) ✓
by promoting the use of renewable energy / by reducing reliance on fossil fuels / by storing energy from solar panels / sustainable energy consumption ✓
Award [1] for identifying how the Powerwall 2 system can support the concept of ethical consumerism and [1] for a brief explanation
Eco-champion:
Attitude: adopt/support environmental issues ✓
Behaviour: will promote the Powerwall 2 system within an organization ✓
Eco-phobes:
Attitude: resent talk and discussion of environmental issues / doubt claims relating to the sustainable performance of Tesla Powerwall 2 ✓
Behaviour: will not adopt this system / may fight against it ✓
Award [1] for each of two distinct points that compare the consumer attitudes of an eco-champion and an eco-phobe [2 max]
Award [1] for each of two distinct points that compare the consumer behaviours of an eco-champion and an eco-phobe [2 max]
